The howling northern wilderness where tourists dare not tread

A customer phones up:
Customer: How do we get to you?
Staff: Where are you to start with? In the city centre?
Customer: Pretty much, we're still at the hotel and we're staying at Liverpool Street Travelodge.
Staff: Uhm, bear with me while I work out where... ah, is that actually in Nottingham?
Customer: No, London.
Staff: Ok, so you'll need the train to get to us then, and your best route will be to talk to the hotel concierge about times and prices, they may be able to book it for you. It usually takes about two hours on the train, it's not a bad journey.
Customer: TWO HOURS? Where are you?
Staff: Nottingham, north of London, in the midlands area.
Customer: What?! Why aren't you in London? Why wouldn't your visitor centre be where the visitors are?