The Natural History Museum in London had a large family pleasing exhibition on mammoths a while ago.
In the summer school holidays visitors had a long queue to enter the building, and then another queue to enter the paid exhibition.
It was a bit of a surprise to find a stunningly unhappy bored looking child, whose parent had endured the entire thing and forced them to do so to, on the assumption that it was some kind of "sit down and watch the entertainment" type activity.
When told it was an exhibition, very exciting ancient things to see, they just left.
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