Us a few years ago: Woo hoo! We have over a 1000 people on our newsletter list
Boss a few years ago: Great! Now, how do we get that to over 10,000? By the end of the year?
Us: Uh, that’s a big ask actually. A list like this is best when you have engaged users, rather than a lot of people who sign up for a competition entry and then unsubscribe. We can make a plan to get 10,000 on the email list, but it may not happen in a year, and may not get the engagement this list is useful for.
Boss: Make that plan and don’t do yourselves down! You can do it!
Webcomic and occasional blog about the heritage sector.
Follow The Attendant:
All text and images are produced by and copyright of the artist, holder of the domain name of attendantsview.com