How about starting your own gif collection for your museum?
Check out https://giphy.com/lacma to see what The Los Angeles County Museum of Art has been creating.
Sassy, sarcastic, cute, strange and all very visually appealing, these (I hope...) may help shunt some of the pop culture icons off their shelves, and see art becoming a staple of the "I'm saving this gif to my phone to use as a reaction later" method of sharing imagery.